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Students in Alwar and Mathura


The students of CMS Academy got the opportunity to work with the CMS Communication team on their project of pretesting a television spot on protection of water sources. This project was carried out for UNICEF. A set of three advertisements were pretested in the villages of Alwar in Rajasthan and Mathura in Uttar Pradesh to find out if the message intended was comprehendable for the target audience and how it could be improvised upon with their suggestions


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