CMS has the distinction of setting up of, the first Media Lab in India that studies trends in both electronic and print media along with developing strategies, which meet the needs of the media world.

It possesses technologies, expertise and experience for studying 24x7 news channels. CMS has also developed methodologies for customizing research products for the needs of media, advertising and marketing communities.

Robust and rigorous methodologies ensure that the CMS Media Lab’s research conform to the highest standards of reliability and transparency. The Lab’s studies provide vital insights to policymakers, media companies and key stakeholders.

CMS Media Lab Coordinator, Mr.Prabhakar Kumar is a standing member of the Scrutiny Committee that reviews the violations of television channels recorded by the Electronic Media Monitoring Centre (EMMC) under the Ministry of Information and Broadcasting. CMS Media Lab also organizes regular debates and brings out publications on ethical and regulatory issues in Indian Media.

The significant experimentation undertaken by the CMS Media Lab over the last few years has helped it remain at the forefront of issues that truly matter — thematic studies such as media coverage of maternal mortality reduction issues, HIV/AIDS and farmers’ suicides among other pertinent issues. www.cmsmedialab.org