To complement the in-class learning that draws on the broad professional experience of faculty, students at the CMS Academy has developed strategies and tactics for real-life situations and clients. Regular guest speaker sessions and seminars conducted at the Academy further expose them to the wealth of industry knowledge in the communication sector. On any given day, a class may welcome the news director from a major broadcast channel, an editor from a daily newspaper, the CEO of a major agency or the head of planning at an advertising agency.
The methodology of imparting knowledge includes the following:
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Class Room Lectures |
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Reading – Basic/ Reference |
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Discussion/ Debate |
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Guest Lectures |
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Internship (4 – 6 weeks) |
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Review Papers |
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Case Studies |
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Practicals (@ Labs) |
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Project Work (Field Based) |
We promise intellectually stimulating classes, a diverse student body and opportunities to be inspired. We welcome students who seek deeper knowledge, have the desire to take risks and are willing to think differently.
Media Lab: Tracks print and electronic news across the country. It analyses content, strategies and also probes into relationship between content, public opinion and readership / viewership patterns.
Prototype Lab: A centre for experimenting with existing concepts and ideas with real time opportunities in the media world. It will give options for doing things differently and more effectively in terms of formats of presentation, scheduling, sequencing, viewership and measurements or any other aspect of the communication chain.
Futures Lab: A unique concept of CMS Academy for thinking ahead of our times and peeping into the new communication and media approaches. It is a place where scholars, individually and together, explore emerging media scenario, imagine and envisage a new world of ideas.
Content Lab: A centre for content development strategies (structures, sources, credibility, delivery, etc.) for different contexts, situations and cross media scenarios.
Communication Circle: Students will have scope to periodically meet eminent personalities in various fields, from within and outside the country, listen, interact with them and develop contacts and perspectives into emerging challenges.